Not Enough 3D for Alice In The Wonderland and Avatar


Will it soon be time for 20th Century Fox’s “Avatar” to surrender the 3-D stage?

One of the box offices of the generation and one of the most awaited movies of the year are now battling out for the IMAX theatre spot. Avatar which had been shown on Cinemas since last year is still on the 3D screens but is expected to say goodbye to it on March 5 when Disney's "Alice in Wonderland" is supposed to take over. “Alice in Wonderland,” a 3-D adaptation from Tim Burton and Disney, is set to replace “Avatar” in all commercial IMax theatres and in many multiplexes that operate 3-D.

The problem is that “Avatar” is still playing like crazy and is still appealing to the people (Especially in 3-D theatres, tickets goes for £8.75-£15.00, more than the traditional theatre prices, and have been instrumental in making Avatar a box office phenomenon) and exhibitors are in doubt at having to let go of a sure winner to pick up an uncertain new prospect. But Alice in the Wonderland is more than a new prospect; it is Tim Burton’s film that has also a lot of followers and fans.

Movie critics say that this is just the beginning of 3D battlefield. And it is likely to grow, since about sixty films are now set for 3D release over the next three years. Because not all theatres have 3D access and the ones that do have only has one or two screens equipped with the new technology. By the end of 2010, about 5,100 3D screens is expected to be added, but even that will not be enough to handle all the 3D films. So many films will battle its way to IMAX.

Given the staying power of “Avatar,” theatre owners are speculating that it could monopolize 3-D screens into April (“Titanic” ran for nine months after its release in 1997). But we say “we want Alice!” We want another Tim Burton and Johnny Deep team up. So it’s time to move on for Avatar and get Alice on the screen.

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